ALLYNOR is a multi-vendor marketplace. To keep every transaction safe and compliant with India’s payment rules, customer payments never sit in ALLYNOR’s account — they flow through PayU, a licensed Payment Aggregator, directly to each vendor.
In one sentence: ALLYNOR uses PayU’s Split Settlement so that customer money is collected and held by PayU (the licensed Payment Aggregator) and settled directly to each vendor — ALLYNOR only receives its commission and shipping margin, and never holds customer funds.
The compliant flow
For customers
Your money is collected and safeguarded by PayU, an RBI-licensed Payment Aggregator — not held by the marketplace. Refunds and settlements follow the same regulated rails.
For vendors
Each order’s amount is settled straight to your bank by PayU, with ALLYNOR’s commission handled automatically in the same flow. No manual payouts, no waiting on the marketplace to release funds.
Under the Reserve Bank of India’s Master Direction on the Regulation of Payment Aggregators (15 September 2025), collecting customer money and distributing it to multiple sellers is Payment-Aggregator activity that must be handled by a licensed PA. ALLYNOR meets this requirement by using PayU’s Split Settlement infrastructure — PayU holds the licence and the escrow; ALLYNOR never holds customer funds.
Read the RBI Master Direction (PDF) →This statement forms part of our Payment Policy.